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November 21: Masterclass with The Family Man team on what goes into Creating Cult Icons. We will continue to contribute actively to the entertainment ecosystem of India by promoting local narratives that are deeply rooted in Indian culture, while delivering an immersive entertainment experience to viewers”Īction-packed slate of events from Amazon Prime Video at IFFI includes: We are honoured to be a part of IFFI, an event that celebrates the diversity and rich cinematic heritage of India, and brings the entertainment community, content creators and talent together. “Besides bringing cultures and people together through the power of entertainment, this has also allowed us to discover new, prolific storytellers and talent, and contribute meaningfully to India’s vibrant creative economy. “Over the last 5 years, at Amazon Prime Video, we have actively worked towards taking local stories, from different corners of India, to viewers across the country and to the world,” said Gaurav Gandhi, Country Head, Amazon Prime Video, India.
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Amazon Prime Video, with its international reach of over 240 countries and territories, has also played a pivotal part in taking local, authentic, stories from the best Indian talent on to a global stage.Īmazon Prime Video’s association with IFFI will extend to the exclusive world premiere of Amazon Original horror movie Chhorii at the film festival, two special Masterclasses led by the creators and cast of Amazon Original Series The Family Man as well as Amazon Original Movie Sardar Udham and a curated showcase of Satyajit Ray’s evergreen films on Prime Video homepage between 20th and 28th November to commemorate the renowned filmmaker’s birth centenary. This has helped remove linguistic and geographical boundaries for content and creators. Over the last few years, Amazon Prime Video has played a key role in taking local language stories wider and deeper, with its reach and viewership from over 99% of the country’s pin codes. As Prime Video closes in on half a decade of entertaining India, it has become the chosen home of some of the best stories and storytellers, across languages.
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This inclusion is reflective of the remarkable growth of the video streaming segment, its increasing role in fulfilling consumers’ entertainment needs, and fuelling the overall growth of the creative economy.
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Recognized as one of Asia's oldest and India's biggest international film festivals, IFFI, for the very first time in its five-decade-plus journey, is inviting video streaming services to the festival. The collaboration is a testament to IFFI and Prime Video’s common goal of promoting excellence in cinematic art and appreciation of the role diverse cultures play in creating path-breaking entertainment content. This includes the world premiere of Amazon Original Movie – Chhorii, multiple masterclasses, and interactive panels with the country’s creative stalwarts. Amazon Prime Video today unveiled its line-up for the prestigious 52nd International Film Festival of India, to be held in Goa from 20th November 2021.